I think you’d have to say both fun and creative! If you’ve watched any British TV during the last year, you’re bound to have caught one or two of the Fosters good call ads. Although the premium beer might not be everybody’s ideal tipple, the two likeable Aussie agony uncles Brad & Dan seem to have captured the nation’s attention.
In case you haven’t seen the beach loving, beer drinking duo, they spend most of their time in the cool of their beach shack, watching the world go by and answering a kind of helpline – assisting British men with their various queries about life.
For example, there’s Dean who calls while on holiday in Cyprus. He wants to know if it’s acceptable for him to put sun cream on a male friend’s back. There are no girls around, but he’s unsure if he should do it. The stereotypically macho Aussies are horrified: “Holy Dooley! A delicate matter, but a burnt wingman is useless.”
They give Dean the thumbs up though, as long as he follows their rules: “Only put cream on where he can’t reach, between his shoulder blades – the safe zone!”
Put any tricky question to these boys and they have an answer – right off the top of their heads. But for the bloke who begins by saying: “I’m thinking about shaping my eyebrows…What’s better, plucking or waxing?” the Aussie pair is flummoxed. They don’t know what to say, so instead of speaking, place a Dictaphone on the table, which plays over and over: “You are held in a queue, you are held in a queue…”
Brad & Dan don’t exist in real life, of course, and we can’t credit these beach bums with too much creativity – even though Brad does have an easel, paint and brushes out in one Fosters ad. One thing’s for sure though, there’s definitely one very creative team sitting in the ad agency dreaming up these scripts!